Domestic Demand
- Indicators: Hotel occupancy (%), Average Daily Rate (ADR), Revenue per Available Room (RevPAR)
- Actions: Weekend packages, local partnerships, cultural/food experiences
Intercity and International Travel
- Indicators: Flight movements, load factors, visas issued
- Actions: Flexible schedules, second/third destination incentives, code-share agreements
Digital Channels
- Indicators: Ctrip/Fliggy bookings, conversion rates, visitor acquisition cost
- Actions: Multi-language landing pages, local payment, short video content
Destination Experience
- Indicators: Attraction wait times, visitor experience ratings, complaints
- Actions: Time slot booking, electronic tickets, smart routes and real-time guidance
Sustainability
- Indicators: Emissions per visitor, public transport occupancy, waste/visitor
- Actions: Electric transport, waste management, low-emission facility certifications
Revenue and Pricing
- Indicators: RevPAR, Revenue per Available Seat Mile (RASM) for airlines
- Actions: Dynamic pricing based on events, seasons, and demand sensitivities
Human Resources
- Indicators: Critical vacancies, training time, service languages
- Actions: Rapid courses, retention incentives, educational partnerships
Early Warning Thresholds
- RevPAR drops 10% for two weeks: Review pricing and promotion
- Wait time > 20 minutes: Open additional time slots and distribute crowds
- Ratings < 4/5: Quality and post-visit service plan
- High cancellation rate: Flexible booking policies and health reassurance messages