Digital Marketing Strategies to Reach Chinese Consumers
China’s Digital Ecosystem: A Completely Different World China’s digital ecosystem differs significantly from Western markets. Instead of relying on Google, Facebook, and Amazon, China relies on a unique ecosystem of super apps, social commerce, and local platforms that operate completely differently from anything in the West. Key Platforms in China: Effective Digital Strategies in China: Branding and Digital StorytellingChinese consumers are cautious about new and unknown brands. They prefer transparency and authentic stories that reflect brand values. Influencer Marketing (KOLs & KOCs)Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) have enormous influence on purchasing decisions. A single influencer campaign can achieve millions in sales. Live Streaming and Short VideoLive streaming has become a massive industry, especially after COVID-19. Consumers trust seeing products actually used in live streams. Integrated Social CommerceChinese consumers prefer buying within social apps rather than transitioning to separate websites. 71% of consumers prefer shopping through social platforms.