Days 1-30: Preparation and Positioning
- Define precise segments (cities/categories/usage/generation) and build customer personas
- Craft local value proposition and culturally adapted messages (language/images/symbols)
- Compliance readiness and trademark registration and IP protection
- Channel selection: Tmall or JD + WeChat Mini Program + Douyin
- Indicators: Compliance file completion, message approval, account and channel opening
Days 31-60: Launch and Early Demand
- Launch official store + local landing page and instant chat experience
- KOL/KOC collaboration with live streaming and test 3 value propositions/packages
- Product/packaging customization (sizes/flavors/Mandarin information)
- Fast logistics and returns and after-sales service
- Indicators: Ad CTR, conversion rate, average order value AOV, response time
Days 61-90: Expansion and Optimization
- A/B tests for images, messages, prices, and pages
- Loyalty/subscription program and coupons within WeChat
- Shipping optimization (SLA) and reduce delivery time and returns
- IP protection through tracking violations and rapid actions
- Indicators: CAC vs LTV, 30-day retention rate, user ratings, delivery time
Quick Decision Maps
- If conversion < 1%: Improve landing page, add social guarantees and reviews
- If CAC high: Switch channel/audience, boost organic through KOC and Xiaohongshu content
- If returns high: Review fit, sizes, instructions, and after-sales service
Ready Operations List
- Daily measurement dashboard: sales/visits/conversion/costs/returns
- Weekly cross-team meeting (channels/service/logistics/IP)
- Monthly release calendar and co-branding collaborations