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Recorded programme · Six stages · For importers and exporters

International Trade from A to Z

At every deal table,
one side reads.The other is read.

A programme written from the Chinese exporter's own side: how he prices, what he fears, and how he reads the person across the table. Six stages that move you to the side that reads, whether you import or export.

Open the file What is in the file?
6stages
44recorded lessons
5.5hours
Lifetimeaccess
Client fileCONFIDENTIAL
Name
name redacted here
Market and product
Saudi Arabia · perfume
HS code he imports under
3303.00
Shipments, last 12 months
visible in customs data
Knows they are visible?
No
Insurance his supplier bought him
FPA, unaware

AssessmentA comfortable client

BEFORE THE PROGRAMME

This is how you may look in their file today. The programme changes the assessment line.

01 · The first truth

Big deals are not lost in the factory.They are lost in a line nobody wrote.

600thousand dollars

A machinery order, the third batch on the line

Four batches under the buyer's brand. Payment stopped after the second. The contract never said who pays if an order is cancelled mid-production, so nobody paid.

3years

Tariffs after the price was fixed

The buyer's country raised duties after the exporter had fixed his price with the factory. Nobody gave way, and a three-year relationship ended in one message.

40% factory margin

When the factory reached the consumer alone

Selling through importers, his margin was 15 to 20%. Selling direct, it became 40%. The question for every importer: who stays in the chain?

From the case studies inside the programme.

02 · The table

Every deal table has two chairs,
and one file.

The programme is written from the opposite chair. Whichever seat is yours, you leave knowing what the person facing you knows.

The exporter's seat The importer's seat
In the importer's seat

The factory facing you studied your market before you arrived.

It knows its margin, its exchange rate, when to concede and when to pretend it cannot. You know what it printed in the catalogue.

In the programme the equation flips: you walk in holding its file.

In the exporter's seat

The buyer writing to you is asking others for the same price, in the same hour.

Some import a container every month, some leave no trace in any import record, and a few vanish after the second payment.

In the programme you learn who he is before you ship him a single container.

03 · What the market does not teach

Files you will not find in other courses.

Nine files from inside the programme, with the tools and numbers as they are really used. Open any of them.

  • TAM · SAM · SOM: from the whole market down to the share you can actually take.
  • Google Trends and SimilarWeb to read demand before you order a single container.
  • PESTEL, Porter and SWOT applied to perfume in Saudi Arabia, not to textbook examples.
  • Shipper is the supplier, Consignee the real importer, and Notify Party may be a broker or a bank. Do not be fooled.
  • Search by HS code, not by keyword: a broker may write body mist instead of perfume, and the client disappears from everyone else.
  • Follow the money: target those whose papers prove they import now, not those who "might" buy.
  • Import Yeti, Volza, Panjiva and Import Genius: which market each one suits, and when it is worth its price.
  • "The killer moment": a supplier who shipped every month, then went quiet for two months. That is exactly when your offer goes out.
  • Prices on these platforms are not 100% accurate. What matters is shipment count, weight, supplier and frequency.
  • Asks to change the bank account −30. Asks for D/A on the first deal −20. Refuses a video call −20.
  • Below 40 points: rejected, however pleasant he was at dinner.
  • Red pays 100% upfront; yellow pays 30/70 against a copy of the bill of lading.
  • A domain 99% like yours: the letter l becomes the number 1.
  • The usual excuse: "Our main account is under tax audit, please pay the new one."
  • The four-eyes rule: no financial decision on one signature, even your most senior employee's.
  • Soft clauses: terms that tie you to a rope held by the buyer, and how to reject them before shipping.
  • More than 70% of rejections are trivial errors, such as ml instead of ML.
  • When to ask for a confirmed LC, and why.
  • General average: when part of the cargo is thrown overboard to save the ship, everyone pays a share.
  • FPA, then WPA, then All Risks. Under CIF, the supplier picks the cheapest for you.
  • You need All Risks at 110% of the invoice. And "all risks" does not cover war, strikes or customs rejection.
  • The programme's example: a cost of $10, and a 13% rebate paid back to the factory in cash.
  • The rate differs by product category, and knowing it is a negotiating card the supplier does not expect.
  • Agent commission is calculated on FOB, not CIF. Why pay commission on the freight?
  • The story of a $500,000 shipment collected from the port and sold before the transfer arrived.
  • House B/L and Master B/L, and why a forwarder chosen by the buyer can be the gap.
  • One phrase in the right box protects you: To Order of Shipper.
04 · After the programme

Sentences you will say calmly,
and the other side will hear clearly.

  1. «The factory that sold to me "at cost" lost nothing. The export tax rebate is its profit, and I know the rate.»

    Stage 5 · Tax rebate

  2. «My competitor's clients are no secret. I know their names, their volumes, and when they started looking for an alternative.»

    Stage 3 · Customs data

  3. «My goods may arrive intact, and I pay for other people's containers. I know which insurance closes that door.»

    Stage 5 · Marine insurance

  4. «The most dangerous client is the one who accepts my price at once.»

    Stage 4 · Risk radar

  5. «The bank never sees the goods. It sees only the documents, and a capital ML is enough to reject them.»

    Stage 4 · Letters of credit

05 · The stages

Six stages,
in the order a deal actually moves.

  1. Stage 01

    Market analysis and product selection

    The real size of your market from ports and customs, not from impressions.

    TAM · SAM · SOMPESTELPorterSWOTGoogle Trends
  2. Stage 02

    The language of traders: logistics and Incoterms

    Exactly where your responsibility ends, and why the ICC warns against FOB for containers.

    The container's journeyFCACIPDDP
  3. Stage 03

    Trade intelligence and client hunting

    Who buys, from whom, at what price, and when. Your competitor's clients too.

    HS CodeCustoms dataTendataICPFollow-up machine
  4. Stage 04

    Financial security engineering

    Assess the client before negotiating, and price the risk before the profit.

    Risk radarRisk costContractsBECLC
  5. Stage 05

    Products and documents

    The paper that stops a container, and the letter that costs more than the goods.

    Product fileForm AB/LMarine insuranceTax rebate
  6. Stage 06

    Sustainability, scaling and the CEO mindset

    From one successful deal to a company with a system, and a moat that protects it.

    Profit engineeringCEO dashboardCompetitive moatGlobal riskOperating system
06 · The worked example

Press the bottle

One product. One market. From the first lesson to the last.

We chose perfume as the example product and the Saudi market as the example market. Every tool in the programme is applied to that same deal: from sizing the market, to the HS code, to the contract, to insurance, to the last document in the shipment.

You leave the programme with Scattered notes A complete deal plan, in order, step by step. Order is our signature. We leave the chaos to the market.
Sami Al-Hajri, founder of HiGreenPanda
Sami Al-HajriFounder and CEO, HiGreenPanda
العربية中文English
07 · Who teaches it

He has sat at this table
on both sides.

  • Experience

    Worked at China Baowu Group

    Ranked on the Fortune Global 500 list of the world's largest companies, and the world's largest iron and steel group. There he helped manage a Chinese-Saudi joint project between Baowu and Aramco.

  • Education

    Master of Business Administration MBA

    And a bachelor's in business administration before it, from Jiangsu University of Science and Technology.

  • Research

    Jiangsu Research Award

    For research on the impact of the Belt and Road Initiative on the Arab region.

  • Leadership

    Harvard University · HarvardX

    Leadership course from the Harvard Kennedy School.

  • Media

    Al Jazeera Media Institute

    Video editing course.

235+Chinese cities visited
100+trade fairs with clients
3languages he negotiates in

We will not say we are the best. We will say we have sat at this table more than a hundred times, on both sides, and paid for some of these lessons before we wrote them. You will pay less.

08 · Simple arithmetic

The most expensive way to learn trade is from your own account.

Someone paid full price for every lesson in this programme before you. We only collected the invoices, and put them in order.

The lessons invoice

What others paid · from the case studies

Lesson: "the cancellation clause"a full batch of an order
Lesson: "the tariffs"a 3-year relationship
Lesson: "general average"a share for others' containers
Lesson: "the bill of lading"a $500,000 shipment
Lesson: "the new account in Spain"a full transfer
And 39 lessons like them…
What you pay1,500RMB
09 · Not for everyone

This programme is not for you if…

You are looking for quick profit.

International trade is not a lottery ticket. Here we learn how not to lose before we learn how to win.

You want to start with a hundred dollars.

The programme is written for deals measured in containers, not samples. A hundred dollars barely ships the sample.

You are looking for one secret that changes everything.

There is no single secret. There are 44 lessons, and a system applied deal after deal.

That is why enrolment is by booking only: we review every request ourselves, and we do not accept anyone at random.

10 · Booking

Two options. That is all.

A launch price for a limited time, in Chinese yuan (RMB), paid once after your request is accepted.

The launch price ends in

35days
00hours
00minutes
00seconds

After that, Master returns to 3,200 RMB and Premium to 5,500 RMB.

The launch price period has ended.

Master

Master

3,200RMBLaunch price
1,500RMB

One payment. Lifetime access.

  • The full programme: 6 stages and 44 recorded lessons
  • Watch at your own pace, and come back before every deal
  • A free 10-minute consultation, once after you enrol
Free attachments with the file
  1. Business contract templates
  2. Invoice templates
  3. Employment contract templates
  4. A database of shipping companies across China
  5. A sorted database of Chinese factory sources for one product
Request a Master seat
Premium

Premium

5,500RMBLaunch price
2,900RMB

One payment. Lifetime access.

  • Everything in Master, plus:
  • A private session with Sami on your own project
  • A 30-minute business consultation
  • One legal consultation with a qualified lawyer on one topic
  • Membership of a private VIP group: written consultations with a financial accountant and a legal adviser, and contact with real business owners
Sami takes only four sessions a week. When they are full, your session moves to the following week or month.
Request a Premium seat
11 · A small note

We do not give a certificate to hang on the wall.The wall does not negotiate for you.

We give you files you open before every deal.

Certificate of Completion Awarded to ......................... for completing NO CERTIFICATES
12 · Before you decide

Questions traders usually ask.

Is the programme live?

It is recorded. Watch it at your own pace, and come back to it before every big deal.

I export from China. Is it for me?

It is written from the exporter's side in the first place. For the exporter it is a working manual; for the importer, a window onto the other side of the table.

I have a team and an office in China. Why do I need it?

So you finally know what to ask them. If you do not know the right question, you cannot tell whether the answer is right.

How much time does it take?

Five and a half hours. Shorter than the flight to Guangzhou, and far cheaper than a lesson learned at the port.

What is the difference between Master and Premium?

Master is the full programme with its attachments and a short consultation. Premium adds people who sit with you on your project: Sami, a business adviser, a qualified lawyer, and a private group.

Can anyone register?

Yes, registration is open to everyone. We review every request ourselves and get back to you on WhatsApp.

When does the launch price end?

After 35 days; the countdown in the pricing section shows the time left. After that, Master is 3,200 RMB and Premium 5,500 RMB.

Is access limited in time?

No. It is for life.

13 · The booking request

The market does not consult you before it changes.

Enrolment is by booking only. We review every request ourselves, and we do not accept anyone at random.

  1. 1Send a booking request
  2. 2We review it ourselves
  3. 3We confirm your seat and send payment details
Your seat at the table

Your booking request has arrived. Your reference is . We will review it, and our team will contact you in person on WhatsApp.