90-Day Implementation Plan for Building a Successful Brand in China

Days 1-30: Preparation and Positioning

• Define precise segments (cities/categories/usage/generation) and build customer personas
• Craft local value proposition and culturally adapted messages (language/images/symbols)
• Compliance readiness and trademark registration and IP protection
• Channel selection: Tmall or JD + WeChat Mini Program + Douyin
• Indicators: Compliance file completion, message approval, account and channel opening

Days 31-60: Launch and Early Demand

• Launch official store + local landing page and instant chat experience
• KOL/KOC collaboration with live streaming and test 3 value propositions/packages
• Product/packaging customization (sizes/flavors/Mandarin information)
• Fast logistics and returns and after-sales service
• Indicators: Ad CTR, conversion rate, average order value AOV, response time

Days 61-90: Expansion and Optimization

• A/B tests for images, messages, prices, and pages
• Loyalty/subscription program and coupons within WeChat
• Shipping optimization (SLA) and reduce delivery time and returns
• IP protection through tracking violations and rapid actions
• Indicators: CAC vs LTV, 30-day retention rate, user ratings, delivery time

Quick Decision Maps

• If conversion < 1%: Improve landing page, add social guarantees and reviews
• If CAC high: Switch channel/audience, boost organic through KOC and Xiaohongshu content
• If returns high: Review fit, sizes, instructions, and after-sales service

Ready Operations List

• Daily measurement dashboard: sales/visits/conversion/costs/returns
• Weekly cross-team meeting (channels/service/logistics/IP)
• Monthly release calendar and co-branding collaborations