China Tourism Industry Post-Pandemic Recovery Dashboard

Domestic Demand

• Indicators: Hotel occupancy (%), Average Daily Rate (ADR), Revenue per Available Room (RevPAR)
• Actions: Weekend packages, local partnerships, cultural/food experiences

Intercity and International Travel

• Indicators: Flight movements, load factors, visas issued
• Actions: Flexible schedules, second/third destination incentives, code-share agreements

Digital Channels

• Indicators: Ctrip/Fliggy bookings, conversion rates, visitor acquisition cost
• Actions: Multi-language landing pages, local payment, short video content

Destination Experience

• Indicators: Attraction wait times, visitor experience ratings, complaints
• Actions: Time slot booking, electronic tickets, smart routes and real-time guidance

Sustainability

• Indicators: Emissions per visitor, public transport occupancy, waste/visitor
• Actions: Electric transport, waste management, low-emission facility certifications

Revenue and Pricing

• Indicators: RevPAR, Revenue per Available Seat Mile (RASM) for airlines
• Actions: Dynamic pricing based on events, seasons, and demand sensitivities

Human Resources

• Indicators: Critical vacancies, training time, service languages
• Actions: Rapid courses, retention incentives, educational partnerships

Early Warning Thresholds

• RevPAR drops 10% for two weeks: Review pricing and promotion
• Wait time > 20 minutes: Open additional time slots and distribute crowds
• Ratings < 4/5: Quality and post-visit service plan
• High cancellation rate: Flexible booking policies and health reassurance messages